The World Cup already felt like the biggest sporting event on the planet.
Then this year, they expanded from 32 teams to 48. More countries involved, sixty percent bigger than the last tournament, and the advertising budget to go with it.
If it wasn’t broken, why did they meddle with success?
Scott and A take a look at the pros and cons of this expansion.
Don’t know about you, but sometimes I expand for the better, too!
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