The book trailer for ALIVE was posted last week, and it’s doing great things for us. Coverage from Entertainment Weekly (where it premiered), YouTube star Anna Akana and BookTuber Regan Peruse has brought us a ton of views. We have people who have never heard of Scott Sigler pre-ordering the novel ahead of the July 14 release date.
So, trailer = good. But what goes into making a book trailer? To give you a peek behind the curtain, Scott and I sat down with Mallory O’Meara and Jack Bennett, who were the producer and director of the ALIVE trailer, respectively.
We talk about using the visual medium to make a no-spoiler trailer for a book, and the inherent pros and cons: the creative process; reality vs. the original vision; budget limits; killing your darlings; and how “perfection is often the enemy of the interesting” as Jack says in the ‘cast. (And yes, we know the aphorism is slightly different, which is, in a way, Jack’s point. No need to write in!)
Jack, Mallory and their whole team brought all their talents to bear, and delivered a sublime trailer for ALIVE. We loved working with them and we love the end result.
Where you can find Jack: Scott Ian’s Bloodworks, Damn Dirty Geeks Podcast
Where you can find Mallory: @sexoskeleton, Dark Dunes Productions
Don’t see a “play” button above? Click here to download.
Hoo, it’s getting hot out there for we here at Empty Set! Trucking our goods out to the post office in the hot sun is not my favorite thing. For sure. Lucky for me our Stamps.com promo code page can help! As part of a 30-day, no-risk trial (you don’t like ’em, no worries at all!), you get $11o on bonus stuff, including up to $55 in free postage. On top of that, Stamps.com offers discounts on normal postage that you can not get at the Post Office. Don’t wait, click on through to check it out.
This free podcast brought to you by the following advertisers: If you ship in your small business, ShipStation is for you. It’s really that simple: combine orders from eBay, Etsy, Amazon and fifty more online vendors, then ship them out with USPS, FedEx, UPS and more, all in one easy interface. • Who doesn’t need back up printer ink and toner? Check out our 4Inkjets page to save on all your printer needs. Try using the coupon code SIGLER14, saves you 10%, which is up to 34% off what you would pay at Staples or OfficeMax.