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It looks like Karina is extremely new. She may be using Goodreads itself to talk to her fans so they were more aware of the contest. Plus it's easy to get the first big rush of fans to do what you want, it's harder to do what you do scott, which is gather fans from basically EVERYWHERE and keep them around for a long time: you have 14,000 registered users on your site :0. Also she's probably benefiting from pioneers like you who have had to discover the hard way that self-publishing can be a better way to go these days. Even Nathan Lowell has jumped ship (so to speak) and is re-editing to release his books on his own. I also saw your posts about J.C. Hutchins' release of his 7th Son sequels to e-book. All of you guys deserve a lot more than you ended up with. Fantastic writers who got passed over.
That's my two cents on how it all looks to me.
I wish I knew more people who enjoyed horror/thriller/scifi. Damn you Stephanie Meyers/Gunther Jones! (For the record, I love The Host, not Twilight, and I'm stoked for the movie coming out next year).