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One aspect that has been mentioned...

It's one thing to have a copy on your computer, But after awhile you really can get tired of reading it on your computer screen, plus, unless you have a grindle, spindle, or whatever the hell it is from Amazon, you can't really take it with you very well...  Laptops have the same problem that PC monitors do, and trying to read something this large on a PDA or smartphone is even more frustrating...  After the first 5-6 chapters, you'll be screaming for the paper edition you can read wherever you want.  It's a good idea, and it works.  This is just Scott's way to prove it to the publishing industry.  This is a big thing... ground breaking even..   

SynapticJam on Toast - hhhmmm... tastes like chicken (aka PUVJK)