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Scott said:

Koontz and Clancy are on another level

Those guys do 5,000 copies when their book is still months away. It's an entirely different level. You could say there's people that sell under 5k, people that sell between 5k and 30k, and the the 30k and over crowd. The latter is where you want to get to be on the lower levels of "big time." A book is considered a major hit if it moves 100,000 copies.