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I'd never heard of Snuggies

until I saw this and then found this article about a Snuggies Bar Crawl when I was reading an article on Outlander (Vikings & Aliens)

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/03/29/LVTI16LG23.DTL

Unbelievable

"Prislin's relationship to her Snuggies is uncommonly strong. "I was lying in bed, watching Lifetime movies on a typical Sunday when I saw the infomercial," she said. "I wanted it so badly. It was all I talked about for weeks at work."