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Norman vs OKC
You might consider doing Oklahoma City versus Norman because while this is pretty much Sooner country, right now OSU (in Stillwater) is doing really well and they are insane for their football as well. OKC is between Norman and Stillwater and would allow you target both groups of fans and still benefit from the main population center of the state.
Either way I will be there! Damn excited to see you coming through town, man!