sadock
12/30 release strategy: Tech tard aiming for Xmas or what?

  Seriously, what's up with that? It's just weird. Just before Xmas totally makes sense, but just after?!?! That's when everyone's already blown their wad on gifts for people and gets all stingy. 5 days probably won't hurt you too bad, but who was the brain child behind the release date?

  It certainly will NOT affect junkie purchases. Hell, I was just going through my contact list looking for more people I could buy it for. Must buy as many as possible in that all important first week! I've got multiple shipments pre-ordered from Amazon. I'm bringing a gorram box down to Phoenix fucker! 

 

 

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Prøducer øf Døøm, Høst øf Tuesday Terrør, Funky Name Brutha, Retired Gutter Brethren & Tangential Tyke

Scott
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

I thought like you did, but Tha Shiv at Crown Publishing set me straight. The pre-Christmas marketing in bookstores is brutal. Everyone is trying to get their big hitters up and running for Christmas: Stephen King, JK Rowling, the Sookie Stackhouse boxed set, the Twilight boxed set, etc. No way is Crown going  to pay to put me up against those guys. Front-of-store displays are paid for by the publisher. That's advertising budget.

So the hope is the big hitters blow their marketing wad in the weeks leading up to Christmas. Then, the week after Christmas, we sneak in like a Ninja. Now our marketing dollars have less competition, because all the major authors spent theirs to fight for the XMas dolla. That gets us:
a) A bigger presence in bookstores at a lower cost
b) Less big-name competition for the bestseller lists

So, based on the fact that we should have been on the list for INFECTED, and based on the fact that book sales are dopping everywhere, but mine are staying level (thanks to Junkies), and based on the timing of Dec. 30, we gots a real good shot at hitting the list.

n8man
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

Nate Dogg... The only signature I need is my fist.

Nate Dogg... The only signature I need is my fist.

sadock
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

to being somewhat saddened that our FDO is not yet recognized as a 'big hitter.' Don't these numnuts know talent when they see it? Oh well, I'm guessing if you go back and look at Stephen King's first book or two he had to serve time in the trenches too. So we will perservere until the masses recognize the greatness that is you ;)


"They say it's better the second time; they say you get to do the weird stuff."  -Captain Hammer

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Prøducer øf Døøm, Høst øf Tuesday Terrør, Funky Name Brutha, Retired Gutter Brethren & Tangential Tyke

Scott
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

Those are the big ones, and that's online advertising. Then some audio on EscapePod and PseudoPod.  Some kind of group online ad buy for sites that blanket tech, horror, scifi, pop culture and books (some kind of packaged ad deal). Then some in the Prima newsletter, and looks like on the Primagames.com site, and those ads are already running.

momma_dee
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?
Lots of people get WHAT for Christmas?? M-O-N-E-Y!!! Got to have something to spend it on.    Don't Start Nothin' Won't Be Nothin'
Don't Start Nothin' Won't Be Nothin'
sadock
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

 Scott has devoted all of our ad slots over there to promoting Contagious until the end of February. And then we've got wicked amounts of self aggrandizement in the main feed as well ;) Plus anything the junkies come up with on their own.

"They say it's better the second time; they say you get to do the weird stuff."  -Captain Hammer

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Prøducer øf Døøm, Høst øf Tuesday Terrør, Funky Name Brutha, Retired Gutter Brethren & Tangential Tyke

gmanvsfreeman
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

G-Man

Are that you singing???

G-Man

"I used to be obsessed with a tv show about people acting like jackasses. I think it was called dumbass" - Earl Hickey

sadock
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

  They've podfaded badly. Looking back, the last full length episode Escape Pod was released on November 9th, 2008. Rachel picked up some of the slack and posted some flash pieces, but I suspect their audience may have plummeted in recent weeks.

  I'd noticed the production quality going downhill, and the episodes had gotten a little intermittent, but I never expected Steve to let it go this long without a full length episode. If he lets Escape Pod die, it will be a sad day for podcasting :( Hopefully that doesn't happen.

"They say it's better the second time; they say you get to do the weird stuff."  -Captain Hammer

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Prøducer øf Døøm, Høst øf Tuesday Terrør, Funky Name Brutha, Retired Gutter Brethren & Tangential Tyke

Herne
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

Does that mean they spent their money on larger-than-life Sigler foam cutouts that will stand beside the displays yelling, "Buy me! You know you want to!!" 

————
We are the Herne. You will be assimilated.

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We are the Herne. You will be assimilated.

treed
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

and make sure the dreaded Julie Andrews doesn't have something sinister planned for that day
#2
http://www.pgholyfield.com/maah/

#
The Math God of the Past
THE Mister Biz-Nass, Your friendly neighborhood Tourette-Syndrome-afflicted, throat-cancer-surviving fortune-teller who speaks through a voice box.
The Past Future gay Chief of the SFPD (the original podcast of Nocturnal)
http:Bitstrips TREED!
http://GoAnimate TREED!

SynapticJam
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

You So Sneaky!!!

SynapticJam on Toast - hhhmmm... tastes like chicken (aka PUVJK) #3 in crack hits (Special?  Ain't I just)

S.H.I.T. Award Recipient and all around uberjunkie! 

hhhmmm...  SynapticJam on Toast - hhhmmm... tastes like chicken (aka PUVJK) #? in crack hits (Special?  Ain't I just)  Multiple S.H.I.T. Award Recipient!  Double Dipper and Triple Threat!  All-around uberjunkie!

sadock
Re: 12/30 release strategy: Tech tard aiming for Xmas or what?

 Be on guard at all times against the White Queen's evil temptations. It may not even be concealed in sweets this time. The ninjas can only do so much so you must be ever vigilant!

"They say it's better the second time; they say you get to do the weird stuff."  -Captain Hammer

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Prøducer øf Døøm, Høst øf Tuesday Terrør, Funky Name Brutha, Retired Gutter Brethren & Tangential Tyke

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