I, like many others, am working my way to the top of the leaderboard at BackMyBooks.com for Ancestor.
It may not be the most orthodox way, but rather than making thoughtful blogs and podcasts (though they are excellent for those who do them), I have decided to do everything and anything possible to get the Internet to click my link. Real companies can't resort to such forms of advertising, but I can. For you, Scott Sigler (and an autographed nook), I will delve into the depths of the Internet. I will trawl every social networking site, every #chan, every forum and website and people will click the link and they will know, whether they like it or not, about your new (well, newly republished) book.
THE WHOLE WORLD WILL KNOW.