usually Borders is on the ball when i need a scifi or fantasy book. I went there first to look for Ancestor and not only did the clerk look at me with that odd look they get but had to look it up on the computer. Odd I thought since it was a new release. He pointed me in the horror section and walked away. HMMM nice customer sevice!
I found the book intermixed in the horror section. I faced it and made sure is could be seen by anyone who walked by. I then took the 6 block ride over to B&N , to my superise the book was on the shelf with the other New Fiction Hard backs. The clerk there didnt know the book offhand when i asked but i didnt have to go combing the shelves looking for something that should have premium frontage. I bought the book at B&N and made sure I was vocal when picking it up off the shelf.(another customer was browsing the shelf at the time)
I had thought Crown would have had Ancestor on a front table near the door, I know im biased but with so much to look at in a bookstore a premium space for a new release is a must to help it succeed.
just my 2 cents worth!