The book trailer for ALIVE was posted last week, and it’s doing great things for us. Coverage from Entertainment Weekly (where it premiered), YouTube star Anna Akana and BookTuber Regan Peruse has brought us a ton of views. We have people who have never heard of Scott Sigler pre-ordering the novel ahead of the July 14 release date.
So, trailer = good. But what goes into making a book trailer? To give you a peek behind the curtain, Scott and I sat down with Mallory O’Meara and Jack Bennett, who were the producer and director of the ALIVE trailer, respectively.
We talk about using the visual medium to make a no-spoiler trailer for a book, and the inherent pros and cons: the creative process; reality vs. the original vision; budget limits; killing your darlings; and how “perfection is often the enemy of the interesting” as Jack says in the ‘cast. (And yes, we know the aphorism is slightly different, which is, in a way, Jack’s point. No need to write in!)
Jack, Mallory and their whole team brought all their talents to bear, and delivered a sublime trailer for ALIVE. We loved working with them and we love the end result.
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