The Goodreads Choice 2012 awards are all done: NOCTURNAL came in 5th.
• THE TWELVE by Justin Cronin, 7,414 votes
• ODD APOCALYPSE by Dean Koontz, 6,549 votes
• ON DEMON WINGS by Karina Halle, 3,945 votes
• BLACKOUT by Mira Grant, 3,909 votes
• NOCTURNAL by yours truly, 3,614 votes
The category had a huge jump in participation from 2011. In 2011, 18,950 people voted in the horror category, while in 2012 41,104 chimed in. That's an increase of 217%, significantly larger than the overall participation in all categories combined (638,603 in 2011 compared to 1,156,852 in 2012, an increase of 181%).
I think that's all indicative of the growth of the Goodreads site. It really is the main place on the internet to discuss books and share your thoughts. Reviews on Goodreads outnumber reviews on Amazon by factors of ten-to-one, or higher, for the exact same title.
What sucks is I looked at the 2011 horror winnner – Mellissa Marr's GRAVEMINDER, which won with 3,264 votes – and thought, "hey, we can hit those numbers and compete for this thing." Well, we did, but the overall competition increased a helluva lot more.
Going up against a best-selling horror icon like Dean Koontz, and a marketing-budget juggernaut like Justin Cronin, I knew we had a steep hill to climb. Ballantine spent somewhere between $500,000 and $2 million to promote the first book of Cronin's vampire series, THE PASSAGE, which, obviously, creates a lot of sales and awareness which translates into hundreds of thousands of people waiting for Book II. That's pretty tough to compete against.
Koontz is a legend with legions of fans. He's been doing this – literally – since before I was born and has been a mainstay of the industry for most of that time. Add to that fact that his entry into this year's contest was Book 10 of his popular Odd Thomas series, and it was obvious he'd bring in the votes.
Mira Grant's BLACKOUT was the third an final book in her NEWSFLESH zombie series. I've read the first book in that series and it kicks ass. Pick it up if you're looking for a smart, sciencey zombie book that really embraces the internet and blogging culture (political warning: according to the book, Republicans are far worse than the undead). The first book, FEED, made all kinds of Years' Best lists. I knew BLACKOUT was going to be a strong entrant into the horror category.
The one that really surprised me was ON DEMON WINGS by Karina Halle. I admit I hadn't heard of this book at all. Halle took the bronze (9.59% of the vote to me 8.79%). She doesn't have a big Facebook or Twitter presence, and we seem to be about even on Goodreads as far as reviews go, so I'll be looking to see if I can learn how she connects with her fan base and how she generate such a monster turnout. People come up with new ways to connect and market all the time, and watching those who succeed is just part of the business.
THANKS FOR YOUR HELP:
Placing higher would have been a big boost to the TV series efforts, but we fell short. It's reasonable to think that upwards of 80% of the people who read this post voted for the book, so I thank you!