Audible doesn't want indie authors? Too bad for them.
You can have my free podcast when you tear it from my cold, dead hands
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I feel compelled to respond to Evo Terra's blog post about Audible Creation Exchange, or ACX. Evo Terra runs podiobooks.com. He has been at the forefront of free, serialized audiobooks (also known as "podiobooks") since 2005. Podiobooks.com offers audiobooks that are almost exclusively narrated by the author. Please read his post, but in a nutshell, here is what it says:
This is the same message the Director of Døøm got when she talked to ACX about my back-catalog of novels and short story collections. We're not in Audible, we wanted to sell to Audible customers, so let's work out a deal and everyone wins. But, like Evo, we got a full stop: they won't sell our books if we're also giving away a free, serialized version. So if I want to sell my books with Audible, I have to pull them from podiobooks.com, and I have to stop my weekly audiobook podcast that I've been doing since 2005. Huh? Evo's post shows the fallacy of the "exclusive" requirement. The main reason we wanted to list our books on Audible is that Audible customers like the service. They don't have to think about how to assemble 30 podcast episodes into one story, they don't have to listen to the author talking about things that happened three years ago, they don't get intros, outros, and they don't get ads. Why? Because they are paying a premium price for a premium service. ACX seems to think their customers would be angry if they paid for something that, later on, they found out was free. This is an absolute crap argument. I can watch MODERN FAMILY for free when it's on TV. I can go to Comedy Central and watch SOUTH PARK episodes on-demand and not pay a dime. However, if I want all the episodes, uninterrupted, in one place and without commercials, guess what I have to do? That's right, I have to buy the DVD set or pay for the downloadable episodes. Audible and ACX are the DVD analog of a podcast novel or serialized audiobook. Is it worth $25 of your money to get the whole story in one uninterrupted DRMed chunk? Great, then Audible is for you. Is it not worth $25, and you have the time to download 30 episodes and put them together? Great, then the free version is your choice. Audible needs to wake up and understand the basics of the new economy. That new economy is this: the customer gets to make the choice. Let me say it again — the customer gets to make the choice. This isn't about customers being upset because someone got the free "broadcast" version when they paid for DVDs, this is about controlling content and maintaining a monopoly. This is about grabbing up product from authors and being the only provider of said product. This is about being a walled garden of DRM. No, we will not give up our free podcasts and free serialized audiobooks. It is our choice to offer the stories this way, and we won't back-stab our fan-base in order to give ACX exclusive rights, even though that choice means we're definitely losing a good chunk of potential revenue. This is not my first encounter with Audible. In 2005, I had a free audiobook called EARTHCORE. I had this grand idea for a business model: serialized an audiobook and give it away as a free podcast, then edit out the host-talk and advertisements in order to offer a complete, unabridged audiobook. I would sell as an MP3 CD and as a downloadable digital file. Sounds simple, right? The problem was I wanted to sell it in the iTunes audiobook store. I was able to get it in there, but it turned out Audible had a contract to be the sole provider of audiobooks to the iTunes store. Audible had iTunes take EARTHCORE down, basically a "cease and desist" effort to remove any competition — or real selection — in the iTunes store. Audible had its monopoly and wanted to protect it by not letting anyone else into the store, be they big competitor or a little, unknown indie author. Now that Big Media had shut me down, I tried to make a deal with said Big Media. How about I put my book into Audible? I was able to reach people there and talk to them, they sent me a contract. Know what they wanted for the privilege of being in the Audible store? They wanted to give me a 12% royalty ... they wanted 88% of the money. Eighty-eight percent for a book that they didn't spend a penny to produce, wouldn't spend a penny to market (I asked), and hadn't given the author a penny in advances. So Audible had zero risk, just had to put the book on their already-existing servers & system, then list it in their offerings. Let's be real, it would have cost them pennies (if even that) to sell each copy of EARTHCORE. They offered 12 percent because that was what real publishers offered. You know, real publishers that give advances, pay editors, compositors, cover designers, interior layout people, that actually print, store and ship a book, and that take returns if the books don't sell. Publishers do a lot for their 88 percent. This was a different time and there was no such thing as an eBook store. I turned down the offer on general principles. Audible's greed was staggering. They wanted to make the same amount a real publisher made, but do none of the work that a real publisher does, nor take any of the risk that a real publisher carries. This was seven years ago. I'd hoped the company had changed, but after reading Evo's blog and hearing the Director of Døøm tell me about her conversations with Audible (which were the same as the conversations Evo had), I guess not. There are thousands of indie authors out there that are building their own audiences. Again, Audible isn't spending a penny to develop these audiobooks, isn't paying any kind of advance, and doesn't have to produce a physical product or manage a physical inventory. In the free economy, greed is short-sighted and sad. |

Comments
I was thinking about looking into Audible for some other books; After reading this they can F*** themselves. I do listen to the free podcast and because Scott gives his stuff away I also buy anthing of his I can get my hands on, why? To support this business model. I have all his books in podcast form. I have purchased e books, hardcovers, and unabrided audio versions when I can. I find this is the best way to support someone who has taken a chance by giveing his work away and asking me to help him out. It is the least I can do to show my support of this business model.
Long Live the FDO
oops.... I pooped
That being said, I think Scott set the trend in this field by including commentary, story-so-far, interviews...whatever. I think it's worth pointing out the the Podiobook community is far, far removed from being a mere digital counterpart to a modern book store or library. Our expectations, hopes, demands and avenues for feedback are very very different.
"Old Earth Detroit Lions & D'Kow War Dogs for LIFE!"
"Old Earth Detroit Lions & D'Kow War Dogs for LIFE!"
Anyone here tried to slide onto Amazon through Createspace? I've got that in my sites over the next few months, got about 5 books to push out that way in conjunction advance with getting the podcast restarted.
It's at times like this I have to recall what Einstein said, "Only 2 things are infinite, the universe and human stupidity, and I'm not certain about the universe."
I don't fathom why anyone goes to Audible. They quite clearly take every opportunity to bend an author over and aim for penetration and don't even have the decency to pay for dinner first, but from a customer side (which is the only one I've looked at) it's just as bad a deal. I considered signing up for my Grandad who has macular degeneration so can't see well, audiobooks would rock for him, but the cost to get hold of those audiobooks is through the roof, it's just not worth the money they want.
I listen to roughly 200 hours of audiocontent a month, that would probably be more than I earn if I sourced it from audible, theiving bastards.
It seems to me that Audible are heading towards the same problem that prevails in Hollywood. They are attempting to shoe horn an ancient business model into an era where it simply doesn't fit. Their business model is a Nike and they want to put it on a tree. The sooner these dinosaurs disappear the better.
I hate seeing people get shafted by corporate greed. GAH!
-- Death, chaos and mayhem, the music of the night
In a nutshell, the work of a creator is due to hard work, lack of sleep, headaches, and sacrifices. Thus, the rewards when they arrive, be they recognition, money or fame, are enjoyed by said creator.
A helping hand is always nice, but not when my hard work AND MY CREATION means I have my pockets dipped.
There is no place in the workd for greed.
Therefore,
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Proud Member of the Wolf Pack and
[
] and friend of GirlCo's official mascot
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Jason Penney
Anyone here tried to slide onto Amazon through Createspace? I've got that in my sites over the next few months, got about 5 books to push out that way in conjunction advance with getting the podcast restarted.
In any event: I was going to put ARMAND PTOLEMY up on Audible when I'd finished with it on Podiobooks; now there just ain't no way. That and MAX QUICK stay on Podiobooks only!!!
Yeah ACX is just trying to make a quick buck, aren't we all? It is fully up to the customer if he/she is willing to dish out money for these downloads. I for one enjoy listening for free because WHAT isn't free nowadays? I'll tell ya not much and if you find something for free have at it!
I also am one who does purchase the dead tree version of authors who I do enjoy the adventure they provide. I see it as a investment a investment into their success for providing a means of escape from reality.
rise up
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Jason Penney
I am still an Audible customer, and have been for a long time, and would like to add this to their defense: If you purchase 24 of their credits in one swoop, you have a price og 9,56 bucks pr book. In my opinion that is a fair price. Sure, they have DRM on their files, and takes almost any oppertunity to secure the product, which is a quality that really sucks. I cannot use the audiobooks on any platform I want. That also sucks. That said, im happy overall.
I have listened to all Scott Sigler books. And I think that there is a market for pure content books without lead ins and outs. I personally purchased The All Pro from his site (I think the price was about 20$) in order to not have the in- and outtros. When Scott publishes the episodes on his site for free, he has his 4 minuts of fury, and whatnut at the end. Im not a big fan of that, so I pay for it.
Audible will ofcourse try to maintain or expand their business. It just looks like they are trying to take too much advantage of people this time.
I know it's not a huge difference, but I find it hard to get reliable stats on the publishing industry and I find the business models very interesting. As to your main point, couldn't agree more, audible is being completely unreasonable here; thanks for letting your fans know!
And something I agree with Evo on. Wonders will never cease! ;)
“One ping – one ping only” Captain Ramius
I've been sucking up the free juice for long enough, I'm ready to contribute to the growing fortune of Scott, but wait, sorry, I can't. I've listened to four or five of his free books already. Fortunately I got turned on to them after they were completely podcast. I sucked 'em all down and didn't shed a shilling. Now I'm engrossed in "the All Pro". I'm tired of waiting for a week until the next installment so I decided to pay, pay anything to get the rest of the episodes. I know they are done. I almost bought the "real" book on accident. Shwew, glad I dodged that colossal screw up. I would have been forced to actually read, instead of lazily allowing myself to be immersed in having my bed time story read to me by the author himself. Wait a minute, what do you mean I can't just buy the audio book. If I "order" the book, he'll give me the audio book for free, but that means I have to wait, which is what I planned to avoid, by means of PAYMENT. But since it's being dribbled out for freeeeeeeee, no one will let me buy the damn thing. I'm sorry Scott. I would have liked to have finished the AUDIO book tonight with a sense of satisfaction that I finally paid some small token in return for the hours of enjoyment you've given me. I guess the penance for my freeloading is that I have to wait. Lucky for us both I'm devoid of anything that might resemble a conscience. Too bad the people at Podio are devoid of sense.
I've been sucking up the free juice for long enough, I'm ready to contribute to the growing fortune of Scott, but wait, sorry, I can't. I've listened to four or five of his free books already. Fortunately I got turned on to them after they were completely podcast. I sucked 'em all down and didn't shed a shilling. Now I'm engrossed in "the All Pro". I'm tired of waiting for a week until the next installment so I decided to pay, pay anything to get the rest of the episodes. I know they are done. I almost bought the "real" book on accident. Shwew, glad I dodged that colossal screw up. I would have been forced to actually read, instead of lazily allowing myself to be immersed in having my bed time story read to me by the author himself. Wait a minute, what do you mean I can't just buy the audio book. If I "order" the book, he'll give me the audio book for free, but that means I have to wait, which is what I planned to avoid, by means of PAYMENT. But since it's being dribbled out for freeeeeeeee, no one will let me buy the damn thing. I'm sorry Scott. I would have liked to have finished the AUDIO book tonight with a sense of satisfaction that I finally paid some small token in return for the hours of enjoyment you've given me. I guess the penance for my freeloading is that I have to wait. Lucky for us both I'm devoid of anything that might resemble a conscience. Too bad the people at Podio are devoid of sense.
Scott has a contract with Crown Books for Infected and Contagious. This is not a cave. Scott has contractual obligations with the publisher (Crown) for these two books that are different than his rights and control of other books that he has either not published or self published.
“One ping – one ping only” Captain Ramius